The programmer is the person in charge of transforming a Web design into a website. Web design deals with the different graphic elements and the ordering of the information. However, those “buttons” that a designer designs are not real buttons, but drawings. It is the programmer who turns them into something functional, as he does with the rest of a design, too.
A badly programmed website is as wrong as a badly designed one. Programming faults affect the public’s seeing of the website, its surfing quality, and its stability. So the programmer is not just an “accessory” for a Web page. In fact, he is as important as the designer, since, without him, a Web design would only be a file in your computer, and never a real website.
The programming of a website consists in the transformation of a Web design into HTML programming language. This code ensures that a website is the same in all computers around the world, and that it can be read by the search engines. In other words, it ensures that a website is what it is supposed to be. There are some programs which generate their own HTML code automatically while someone is designing in them. However, these codes are “not clean”, i.e. very repetitive and unsuitable for the search engines. As a result, by using these auto-generated codes you will only be obstructing your website’s search engine positioning.
A good programmer will translate a Web page into HTML language in a clean, ordered way. But do not confuse: the work of a programmer is different from that of a designer. For example, the designer is in contact with the client all the time, whereas the programmer just gets the file, carries out his work, and delivers the code. Besides, programming a website takes less time than designing one.
Whether you opt for hiring a designer and a programmer separately, or a designer-programmer, or an agency that provides you with both services, is irrelevant. What really matters is that your choice is based on the quality of their work However, considering the importance of the programmer, it is not a good idea to invest a lot of money in the design of your website and just a little in its programming. Instead, the best thing to do is to make a balanced investment according to how much each job costs.